This is the key tourism sector (and many others) the continued failure of this economic engine lubricant. Watching this interesting debate
http://comunidad.hosteltur.com/post/2010-09-13-post-abierto-a-jos-manuel-bermdez-consejero-de-turismo-de-tenerife, neuronal excitation has provided me enough to stand in front of the computer and mess up my charts "Politically correct."
I apologize in advance if this frenzy just by stepping on some streets.
companies interact in free markets, then let them flow interactions and if they are breached the codes of ethics, or business must report them (internally and externally).
The tourism sector is composed of "entrepreneurs" with views very endogenous targets, their collective lack of vision makes the decisions to be egocentric when it comes before the industry is talking in third person.
politicians at different levels of government away from enforcing the laws they enact and regulate, limit themselves to meet almost the sole sectoral demand is to invest "more" in promotion (whether the product meets the optimal conditions to be presented in catalogs).
Since attending business meetings or boards, (lately I'm away from property given the unease about my presence and character) the issue was always the same, some ask, (employers) the other point that no resources (government ) but always just passing a special shed to celebrate a centennial anniversary, or the year of artichoke (all my respects to this vegetable as a diuretic) holds the final claim in any long meeting (not the content, if not for the lack of order) agreed unanimously that "Gentlemen, you have to do things," well, the translation of "doing things" is "spending money on promotion," and all satisfied , the meeting is adjourned, the comments in the cafeterias (employers, as I told you they'd get the pasta) in the other cafe (luckily we have trimmed their expectations).
stage in my business (even force) have always been involved and participated in a position involved with the sector and to approve budgets in many institutions, both public sector dedicated primarily to promoting destinations (public), and defend the sector (the sector) have ever received results, nor I nor anyone else has requested them and if I ever did, although I am waiting.
The permanent question is: will at some point in future history public figure capable of dealing with employers and just say NO?
From the business should do an internal analysis, critical and severe, leading the opportunity to demonstrate and prove that we also have ability to redirect our mistakes in defending employers immovable and inoperative. Make
debate whether companies and governments need to continue this "game" and redistribute public resources (If we continue to believe that the administration has to keep paying the invoice promotional in this country) is no longer time to "do things", it's time to be demanding in the internal management of global projects perfectly prepared to target specific objectives perfectly measurable, then ask for explanations of accountability. There
industry worldwide that support the cost management promotional
Spain is "still" different
The worst of the method is that the administration did not even check or control the quality of the offer, which invest huge sums .
not within my imagination that a company the Marketing department no dialogue or verify the quality of production, while the general direction plays golf.
must be negotiated in expenditure budgets, promotional items directly to the market with the travel costs of representatives of government, we all know, but all accept octopus as a pet, to the extent that we can traps to us alone.
Notice that each paragraph lies behind the word but does not mention "money."
tone of the article probably breathe "anger" at all, is a simple and plain description of a perspective based on years of experience invariable in time and in the process, many involved it may seem even grotesque, the goal is the reflection (not to step tripe), each reader can see reflected in it, the hope is that the complementéis with your comments, which will be the richness of the debate, I'm just an instigator.
The day we learn the value of the statement of this short post, probably will be directing a new direction for our beloved industry.
Best wishes from the Costa Brava
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