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S-pain A Strategic Plan with irony. Balance




Today I attended the launch of a wide representation of members of the consistory of my city and the staff of a consultant to a presentation (on) than they will in future plan strategic tourist in my city.

I was surprised a few people in the room (relative to what for me represents the tourism industry in my town) if we analyze the composition of the Board, twenty entrepreneurs, fifteen politicians, five officers, and some guests, later in Question Time to the surprise of one of the attendees about the low participation business, response given by the representative of the consultant was, "that participation could be considered high as it is a mature destination, if we take into account that previously had eighty surveys (interviews) to businesses and people linked to the tourism sector, and assuming which he described these as representing the industry, then I have to say that the turnout was reasonable or high participation, but from my point of view, these can not ever be the majority representative of the entire tourism sector.

Made the presentation by the mayor, giving the audience a few touches to put us of why the act.

(No tengo claro de donde procede la demanda de arranque de este plan estratégico, si del sector o de de la administración, u ambos).

Tomo a continuación la palabra el responsable de la consultora que introdujo un sin fin de transparencias, para situarnos a los asistentes en el mundo de las graficas, estadísticas, posicionamientos, acompañado de unas explicaciones que deberían orientarnos en la comprensión de los datos.

(Fue como ver el álbum de fotos familiar, donde te reconoces inmediatamente)

Este post no trata de hacer una valoración del trabajo de la consultora, ni es mi objetivo, ni tengo conocimientos suficientes como para rebatir sus argumentos, aunque en algunos nuances we missed.

Aware of time constraints, we anticipate that we will spend the next three hours giving the buttons on a remote control to respond to specific questions, it was developing a database, which I fear will go in later stages fore in future presentations.

the outset I must mention that if I give my time generously, I admit I do not anticipate that I convened, lack of it if not enough, an afternoon that I convene two, then decide if I attend or not. The huge

request answers to questions, at times I sensed that more field work to obtain information, it was a kind of referendum, or interrogation that breathing bias towards a specific, desired response, (that it is still a very personal perception).

But the most shocking to me is the objective, form, and method.

guess the purpose of the presentation was to get consensus support of the sector, and should have aroused interest or rejection, I left with the feeling that I was neither one nor the other, the only thing noticeable was the shared desire to leave of the room.

shape (in the technological age), was the most analog I know, (saving the time remote control) that gave a touch of power, the rest was so much traditional, I speak, you listen, and in the end if time permits, I give the word.

Regarding the method, I was surprised by the questions, today we have taken reality and desire for the future on stage at ten years.

stage in my training, I learned from very good teachers, few things (not for lack of ability, if not for my lack of attendance) but I have applied in my daily work, the most important lesson learned in planning and marketing remember that the most important was to know where I am, or rather, "what business am" was then set me a target, and identify, (where I go) then design a strategy (how to reach the target), needs, resources, etc. then follow more steps, but now are not relevant to answer the questions that I got to finish the event.

supposed to leave today to attend the presentation of a strategic plan, as there is no plan (be it I guess).



At no time sensed that there was a brainstorming and then try to agree on the goals, if job interviews were carried to the constituent identify future needs of this "supposed" objective, then the remaining me questions and the remote control. I probably already

this outdated and what I learned today is no longer valid, but the feeling that this afternoon I have been fooled, I take it off of him, just after writing my thoughts, can you reach sleep tonight (I'll take a valerian, and if it works)

I can only thank the staff of hotels Ebenia group for the excellent coffee break and your kind attention to the audience (the cuts do not remove the ignorant).

Greetings from Costa Brava

Growing Garlic In The House

is time balances, financial, social, and management.

The first positive will not be without this or defect must be necessarily negative, but have not achieved the objectives of the crisis situation justifies the result.

regard to social, affects the immediate multiple items (employees, suppliers, customers), the known (competition, external factors, etc.) And strangers (everyone else).

By the first, not having achieved the goals, are aware that their premiums will fall, and enjoy the rewards that under normal circumstances could enjoy, but save the "chair" the smile is wide.

miss providers in the income statement (rather than physical client) to our customers who for various reasons this year have not traveled.

Customers have decided to stay home or travel companies cheaper than ours, becomes part of schedule in making decisions based on the economy or the degree of fucking that the media impose daily.

Competition, as you can imagine has been around, but the largest group is the one who decided to cut prices as a strategy (tough decision, considering it from the supplier, in most cases) and others have flocked punctual, daily trading between clients and suppliers playing to the auction, as is typical of maritime market, and we know a raging river ... ..

While all this happens I beat Burrill, one reads the press, blocs, communities, forums, etc.., We are trying to keep up with the not so "new" technologies and listen to the huge amount of preachers the emergence of 2.0 has brought us.

clamoring All the good news, (was there any time that I join the fun) I apologize for my voice is usually acute and rumbling.

Everybody tells me I have not done, as I behave, and I need to be a business guy with a two point zero, I admit that at first, with the Cluetrain and client background, I was hooked, but reality asserts, has been almost two years, I continue to hear the same voices in this time despite strongly recommend that you have to know or learn to "Play", far from everyday reality more voices rise in pitch, and not even listen to each other. This screaming

as is typical for a well-known commentator on television, they confuse the message, if any.
could give the impression at this stage of post that my tone is negative, pessimistic, quite the contrary, my analysis is simply differential, "while they are all screaming and trumpeting the need for imminent changes" are so busy that customers are neglected tired of knocking on doors, and still think that one thing they have done well, spreading the message, (but was not directed to clients, if not the managers or those who could make decisions) but a very bad, continue with the hearing to the market, bent on proving that their products or services are the best (from their point of view), that's where the possibilities are enlarged and little to tell someone, "that I can serve you" but be surprised, smiles and thanks much someone's attention.

I assure you that my clients are not interested in the least, social media, responsibility, Rois, the CRM, revenue is more if you talk about it, pretend to "that bucking are telling me, "is that people (customers) just want the want.

I have asked my staff not to change your computer by a conversation with a good cup of coffee and a client share this unique moment.

Warm greetings from the Costa Brava.

Is My Tailor's Bunion Growing?

I want to allow a luxury




Within a few days it will debut another convention bureau, the news reached me through a friend called to tell me if you attend this presentation (absolute bewilderment) and we could take to lunch together, I commented that informs me, but that whether or not to attend, lunch is guaranteed.

rigor Made the call I was informed that a presentation is closed to the companies that have shown interest in participating, (me and asked me if I have, I should urgently review or "status" in the record.)

From this moment, my brain is organized in a battle that generates a cascade of questions.

A convention bureau should be created from the Tourist Board with public funding?

How is it possible that a destination such as receptive sixty headquartered in, plus another forty (host) from the neighboring towns, we even invited (This is my case)?

Is there a need to create this figure (purely commercial), a target that is amply equipped with private companies to use?

could go in the tone of the questions, but do not want to bore.

For more twists and turns you on, I can not get the head, seething network of societies, but in a tourist destination, has to observe with great impotence what happens in my town.

A priori might think that I am against the "conventions bureaus" at all, I think there destinations (with no receptive or unwilling to commercialize existing) that are very necessary even very active and of benefit to the community, invigorating the local economy.

What bothers me most is spending public money for private benefit (always the same group).

live in the era of fait accompli, to the dictates of a few to the majority, the qualified majority, I government, you pay taxes, not your word, and we will give you, and I wonder, Who the hell are "they" to be given the power to grant?.

If my article, for a moment gives you that think I'm "pissed" you guessed, I have recommended it to "water" and "garlic."
I apologize in advance for the tone, sure to leave this article at rest, end up in the recycle bin and I could save a rebuke and even a few looks of contempt, today I want to allow a luxury.

Warm greetings from the Costa Brava

Dark Grey Suit Light Grey Shirt

Andan the troubled times in the debate to promote entry of new business models, to push aside that, on the other, those who have key to the safe and empowered.

This is the result of a conversation I had with a businessman in the hospitality industry, those who know me, know that those are I call colloquially my "bream" This is particularly inviting me to coffee sitting on the pool deck as I raised doubts about the new paradigm.

I said, it was curious that he observed the emergence of these gimmicks created to waste time. Extrapolate

entelechies learned about analyzing statistics about visits to pages called "bystanders" who every time they click costs money and ended up not buying anything.

Based on this and something else is article discussing the other day focusing on what the network means and using Twitter from your point of view.

In Twitter, communities, blogs we constantly see the preachers, and converts this fundamentalist religion, convinced that salvation comes by being connected, the key of the box, (he referred to his species) do not know what is Twitter, nor Facebook, etc., (points), correct, if we know that exists, as used, how much, in my decision-making structure, the approach is as follows: make more money?, "more customers? the short-term answer is no, then ... ...

still in his statements, (the damn this day) it is curious that those who "truite" or spend the day writing in diaries (blogs) are often not decide on business, when you ask them (to the decision makers), the overwhelming response is "I have no time" to tell me I had a coffee, waiting in a room that the plane leaves late, or spend the day Read what others are forwarded to the lack of imagination or need to communicate something that interests others, that should not interest anyone.

I said, say the markets are conversations, answered in full agreement, but also understand that my market the only thing that I can talk about is what you need and provide the best price, otherwise the conversation by the market and is looking for short, does this has changed?, I guess not the end, but perhaps in the form (mumble softly, crap).

few disruptions in their Twitter account (one of those who look and do not write anything) I said, I met with any clients, most are competitors, or people from other sectors, which I respect very much but not I am interested in your recommendations, photos, or particular wars.

The sector of my writing there, always talking about the same, competition, pricing, customers, deals, profitability, but among them (workers) make an excuse at the end of the speech that speak to the market, and a ham.

not believe in the way that these new generations have chosen to push and displace the old, as a natural method of replacement in the corporation is the most correct, is being done from the podium of the charge and not the conviction, calling for a change with the simple explanation " you carry too much time there, "my turn now.

that society has changed is evident, but the value of effort and struggle to demonstrate the capabilities remains.

Society still lives immersed in the test parameters and error, you first have to demonstrate the capabilities and confidence, may have the opportunity to prove it, but as they say "we have gigs, the price of effort still there despite living in the age of all-inclusive or free.

I said, look it is difficult to demonstrate new technology return on investment, or more quantum statistics of cash on hand, and that makes it very difficult that we decided to understand the paradigm shift course the evangelists preach. Anecdotally

tells me the other day in a group meeting in which chairs the council, before the exposure of a director, (laptop in hand, I-sets, blackberry etc.) Gave us a beating figures and statistics to bore a saint, at the end, I asked if I could answer three questions (first) how many customers we have grown over the period (second) as we increased the ratio of gross income (third) as his department costs us.

In response to the first, the market is in crisis and have been minimized to lower prices based on the setback in the loss of customers.

In the second, we have lost points in the ratio because the offers were loaded margins.

And the third was the only close to reality the figure was concrete, net revenue costs, the result is negative.

After a brief silence, I said, I have these young men to open oil gap in the companies, to which I replied that he had clear what were the new technologies, markets, and employees who wanted to open up space in your company, with a sentence

"If any real work to come, show that is capable of and to stop being so stupid technology in the workplace, respect his free time is devoted to freefalling, it's your choice, but not with my money. "

The truth is that sometimes it gets on my nerves and send him to hell, but there are days like this afternoon that makes you think about how it looks from the chair that holds the key to the box hanging from the back.

Does Anybody Know About Ooshoes.com

Tips bream Dialogue "mandatory"



Most Recent Posts observers of the tourism sector, strive to make us understand that things must change, models, processes, and attitudes, faithful reporters of what they believe is happening.

From my point of view, this does not work for absolutely nothing, beyond to nod when you read and internalize with varying degrees of complicity in the ideas and concepts.

changes will only be possible through the efforts of those who really want and can take over, companies or businesses.

Most of those who advocate can not and are in operational status could be applied.

To be effective, must meet a single premise, meet the needs of customers.

is probably true that the current model (aesthetic) is obsolete, but not its purpose.

try to explain with an example (relatively speaking) in which every once in their life have gone through it, we have a car and would like to replace it.

One can have a car of the sixties, in perfect condition, it remains useful for the purpose in which it was conceived, the only disadvantage of it is the aesthetic and the engine compared to the most current.

I think the English tourism model is in the same situation, we know that is a design model with a few years, with experienced drivers in solving improvised mechanical situations, close to retirement, reaching destination with more or less on time, but with every comfort.

still very profitable, to be amortized provides a competitive advantage over the new model that is immersed in the payment of dues, has a downside, pollutes more than the current, and maintenance is required if we are to continue operating.

A new car is within reach of every budget, from low to high range, but loses the freshness within a few weeks of operation, the model changes occur almost at the showroom and sales, which deprives in this certain novelty and exclusivity, while older, enjoy recognition by a particular audience that values \u200b\u200bthe conservation effort, with a mixture of nostalgic feelings.

At this point, perhaps the most consistent would make the following reflection, garages (places) and cars (the industry) a few years but still meet the purpose, then I wonder why they insist on I change it? , New garages, new vehicles, new way of driving customers to choose the news, etc..

My conclusion is simple, but change all vehicles remoces garages or build new plant, if not change the habits of the staff (drivers) this does not serve me more than to proclaim that the plant and equipment is at the cutting edge, but only until next week.

'd better talk to customers and to tell me, how they feel in the hands of my drivers, my vehicles, and facilities, then I can sure take a decision, and this only depends on me not to do so by more than try to convince the outside, "I need a change."