From the slogan "Spain is different" to this day, we see recently because of the crisis shows the S and we have the death or illness.
last few days participating in an online debate in response to a question, what do you think should be changed in the tourism sector and why?
This debate happens on Linked-in sponsored by Tourism Revolution
People Under the tutelage of Paula Martinez. There
try to argue my trenchant response NOTHING, but I fear that with little success in my efforts to give a touch Differential and provocative to generate discussion. I have a few months
unpublished self-imposed and put away to see what is happening, except for these brief forays into the debate to please Paula, and support them in their journey in this new phase in the project for her company Mind Project.
I've been analyzing the behavior of some of those who intervene in the sector, especially those sensitized with the technologies, distributors, specifiers, consultants, evangelists, prophets of doom, and a dreamer like me.
is constantly debate about the model, the need to innovate, new descriptive concepts in the field, we talk about tourism liquid, experiences and all the adjectives that you please add.
say anything and I stand, with a qualification, Back To Basics.
will try to argue, because I read many comments
reviled for tour operators, making them responsible for all evil "to the wall with them," with "healthy" intent to engage the end customer directly.
I would like to reassure them and tell them that this persecution is not required, the occupied territories they committed suicide some time by themselves, those who remain, are resisting in a rapidly changing environment with an outdated model, they know, they also know that they have very little unless you reinvent your business.
For his reinvention to succeed, and I would like to see more of a calling doors con aires de misericordia, mal que pese a muchos, ellos fueron los que levantaron este sector, muy distinto es que los de “aquí” no supieran gestionar las relaciones y los contratos con ellos, pasarles a ellos toda la responsabilidad, es de poco agradecidos por no utilizar un eufemismo más duro.
Mientras ocurre este episodio, vemos como el empresariado (compuesto mayoritariamente por hoteleros) empuja a los políticos a invertir mas y mas en la marca Spain, estos a cambio de no se sabe que, no dudan en gastar para una industria turística que tiene relevancia en función de si el día es o no soleado. Con la irrupción de las tecnologías y el declive del TTOO avanzan en sus demandas y solicitan que además is managed from boards, convention bureaus and other institutions, direct marketing tools, is where the "politics" are in addition to satisfying its customers the ability to generate resources (apostille I forgot that this "party" is fed public money only.)
traditional tour operators disappear and appear some new managers are known for Online's, which likes to compare one company to another will see what are the differences between these macro, goal-seeking product. "Innovation" has replaced the form but not the funds, new entrants enjoy the same product, to those who complained that they did not control the distribution of its product on the market, maybe now if I do and I have not heard.
This industry is one of the English state to promote its total charged to the pocket money of all the English, (can you imagine the car industry saw its entire promotion paid for by the pope been) with results debatable, as an amusement for lovers do an exercise simplistic calculation, add up all the central state budgets, communities, provincial boards, municipal and divide the figure by the number of tourists who say they visit each year, multiply it for fifty (or so years that this sector is a productive industry), the amount is exorbitant, the most natural thing would be that each of these years had been retaining high percentage of these visitors "satisfied" or, if that were true, be loyal to one percent, the list waiting to be able to holiday in Spain would be three years.
With the penetration of the tourist center stage 2.0 concept is for the customer.
(The last forty-nine, apparently not had any role)
will not enter the number of companies or individuals that are lurking around the sector (the dam) to see what can be cut out, should make us reflect through the mechanism of supply and demand, whether they have arisen in so short a time is that there are customers who are willing to pay for it, some may get lucky and give the right solutions, others will be victims.
I have been in the customer's shoes for more than three months, came to the following conclusions, based on my conversations with them.
1 .- I was first interested in the price. 2.-second
interests me the price.
3 .- I am interested third the price.
Asked by destination, service, etc. ...
is destiny I do not care if the price fits my chances.
The service is homogeneous (for better and for worse) across the Mediterranean offer, why Why waste time reading the brochures and see what they offer me?, whenever a good price
Put broth usually reward borrowers and buy my silence, (not to be confused with compensation for poor performance), if so, may repeat, Spain is a bargain.
This is the scenario today, the employer immersed in the crisis (not allocated to the sector) but is supportive and makes it his own, decides to take action driven by the situation.
Decision Making:
The model has changed and I need to replace the occupied territories.
In the absence of qualified staff, I do me. (With my kids, and external support).
original versions recommended by the experts and more planned are:
Talk to the client, the client is yours, all for you, the man who whispers to the client.
Growing concern for the image, corporate social responsibility and social networks.
(The latter was scary)
Given the political and the picture offered the crisis: industrial, construction, automotive, I'm your only hope.
(There are grown and they see an opportunity to ask more and more, and more).
could go on, but my intention is not to bore.
Conclusions:
The day that politicians realize that invest heavily in obsolete products will be too late.
If the policies run like a private company, not spend a single euro without having verified that the product is in demand and meets the needs of the consumer. (It is also their obligation to verify what regulates)
Employers have not yet adjusted accounts much is the bill the "party line", we may see some ragged clothes soon.
hope that this "holiday" ends soon, once we have cleaned the room, we can make the exact balance, these data only and not before, we know what the future holds for this sector.
Recommendations: Back to basics
do things right. Best regards from
Costa Brava
