I preferred titling this post with this statement and that is what reflects the thinking among proven dose of reality and high expectations in the evaluation phase.
is based on no scientific attention what is happening between the tourism sector and the sector that include the creators of technology tools and disseminators of the same applied to the sector.
For the next sector is experiencing a transitional stage between the established and what they tell us that it is fashionable or not currently go into assessing the hierarchical composition by sector should not divert attention to individual companies, but as usually act before the advent of technology in the tourism sector. Clearly
that the crisis has helped the tourism industry to be vigilant to the messages, which in turn has facilitated the penetration of forecasters, analysts and developers to place their products in this market.
The production sector (mainly hotels) are happy for the technology tools you come to the end customer, have made them believe they can remove a section of intermediation.
must be noted that it was very common in this sector, which distributed through local tour operators or agents, (a difference these new intermediaries had never charged a commission for sales), the expectation that eliminating the final margin would increase intermediation makes the interest in these technologies will increase exponentially (if so found by the new intermediaries, must sign a goal in its favor) so far are not met as well as away from their goal, but we shall see why.
They were led to believe that in addition to facilitating the approach to the final customer, the cost is zero or very low cost, other errors, some to this day have not yet quantified, what is the cost of doing business online, the day they know for sure bring the model to be questioned or immediate review.
During this period, constantly evolving, and assessments are taking place between online and traditional and cannibalism which is generated by the survival of both models, with online commissions (unprecedented in the traditional) amount to scales ranging from 10% to 30% of customer sales.
If the search engine's own (the cost is high, and cost driver needed to penetrate the market), possible use of external services such as membership plus the cost of outsourcing for SEO and SEM as well as its own staff to control, we are already talking about cost and the party to be of benefit amount, one of the curiosities is that many agree that the end user remains the same, except that it has changed the channel to make the purchase, great benefited the client (not that this was target), often find the same product at the best price differential charge the borrower, the money lost by the way is in the hands of new intermediaries (and not known).
is clear that the withdrawal TTOO this thinking in their rooms and stay in the industry knows it has lost the supremacy but even still alive, but do not feel comfortable sharing a space that was exclusive, on the other highly competitive, more even if the competitor is not other occupied territories.
If we look at is space now occupied by major online operators, many of them from the tourism sector, have simply seen an opportunity to implement tools in this sector, market thanks him for being the beneficiary, have done with the information (free) and distributed to consumers, tour operators in addition to the contracted beds had the information, but only sold "packed beds" the opacity of the benefit information was . Speaking with several leaders
establishments already operating online, recognize that the sales volume of its own (sold mostly through third parties) is still low and the costs increase, plus all converge to make room in the network is difficult and costly but are in a tricky point to make decisions when asked "Do's" still a feeling that goes between repentance and the result, alleging that the moment that makes money is the intermediary and it does not add value or service, an action that leads them to repentance has been entered in the technology space (for lack of training, ignorance and have been persuaded ) have already closed some doors to past relationships that over time leads them to think they could be managed differently operators, I am convinced that the time will do justice and recognize the importance that has ever recognized the work of Operators so reviled in many critical stages, seeing them as a necessary evil, it was impossible to compare different models .. now they can compare. We
a while talking and the client only appears to say that is the beneficiary of this practice, input is not bad, is very good for the customer.
But is that the producers were told at the time that customers are in the network and could talk to them, indeed, should do so, many I recognize that once immersed in social networks, they find their customers anywhere, some have found some good reviews out there doing and not just congratulate Christmas (added fear going great for technology vendors), if we also consider that this stage in which we live is based on " fear " (Terrorism, finance, fraud, bubbles, politics, etc..) Pilar Jericho know much about it, I recommend it. At the moment the production should follow with the question "do."
The other (technological, consultants, forecasters, gurus, etc.) Are just the time span between the decision "to do" and the new tools coming out every day with the "start ups" that also are in a hurry because they know that their news have a very short life cycle costs with high penetration and venture capital companies to "fly" behind the ears, that in the absence of separate projects have no choice but to meet this demand.
While all this happens, the client looks for the best daily convinced that in some corner of the net find the product or service that meets their expectations, not caring too much if it directly facilitates the producer or an intermediary, clik anywhere.
If this were a football game at the moment the result is Operators Intermediate 2 - Borrowers 0 (the only ones assured of salary are the referees, Technology, (referee) on the sidelines (a facilitator and a consultant) of Fourth Official (comunity operator or manager), they charge per game, customers in the stands enjoying the show, the solution perhaps this in football.
