Monday, November 30, 2009

Best Garment After Lipo

S-pain A Strategic Plan with irony. Balance




Today I attended the launch of a wide representation of members of the consistory of my city and the staff of a consultant to a presentation (on) than they will in future plan strategic tourist in my city.

I was surprised a few people in the room (relative to what for me represents the tourism industry in my town) if we analyze the composition of the Board, twenty entrepreneurs, fifteen politicians, five officers, and some guests, later in Question Time to the surprise of one of the attendees about the low participation business, response given by the representative of the consultant was, "that participation could be considered high as it is a mature destination, if we take into account that previously had eighty surveys (interviews) to businesses and people linked to the tourism sector, and assuming which he described these as representing the industry, then I have to say that the turnout was reasonable or high participation, but from my point of view, these can not ever be the majority representative of the entire tourism sector.

Made the presentation by the mayor, giving the audience a few touches to put us of why the act.

(No tengo claro de donde procede la demanda de arranque de este plan estratégico, si del sector o de de la administración, u ambos).

Tomo a continuación la palabra el responsable de la consultora que introdujo un sin fin de transparencias, para situarnos a los asistentes en el mundo de las graficas, estadísticas, posicionamientos, acompañado de unas explicaciones que deberían orientarnos en la comprensión de los datos.

(Fue como ver el álbum de fotos familiar, donde te reconoces inmediatamente)

Este post no trata de hacer una valoración del trabajo de la consultora, ni es mi objetivo, ni tengo conocimientos suficientes como para rebatir sus argumentos, aunque en algunos nuances we missed.

Aware of time constraints, we anticipate that we will spend the next three hours giving the buttons on a remote control to respond to specific questions, it was developing a database, which I fear will go in later stages fore in future presentations.

the outset I must mention that if I give my time generously, I admit I do not anticipate that I convened, lack of it if not enough, an afternoon that I convene two, then decide if I attend or not. The huge

request answers to questions, at times I sensed that more field work to obtain information, it was a kind of referendum, or interrogation that breathing bias towards a specific, desired response, (that it is still a very personal perception).

But the most shocking to me is the objective, form, and method.

guess the purpose of the presentation was to get consensus support of the sector, and should have aroused interest or rejection, I left with the feeling that I was neither one nor the other, the only thing noticeable was the shared desire to leave of the room.

shape (in the technological age), was the most analog I know, (saving the time remote control) that gave a touch of power, the rest was so much traditional, I speak, you listen, and in the end if time permits, I give the word.

Regarding the method, I was surprised by the questions, today we have taken reality and desire for the future on stage at ten years.

stage in my training, I learned from very good teachers, few things (not for lack of ability, if not for my lack of attendance) but I have applied in my daily work, the most important lesson learned in planning and marketing remember that the most important was to know where I am, or rather, "what business am" was then set me a target, and identify, (where I go) then design a strategy (how to reach the target), needs, resources, etc. then follow more steps, but now are not relevant to answer the questions that I got to finish the event.

supposed to leave today to attend the presentation of a strategic plan, as there is no plan (be it I guess).



At no time sensed that there was a brainstorming and then try to agree on the goals, if job interviews were carried to the constituent identify future needs of this "supposed" objective, then the remaining me questions and the remote control. I probably already

this outdated and what I learned today is no longer valid, but the feeling that this afternoon I have been fooled, I take it off of him, just after writing my thoughts, can you reach sleep tonight (I'll take a valerian, and if it works)

I can only thank the staff of hotels Ebenia group for the excellent coffee break and your kind attention to the audience (the cuts do not remove the ignorant).

Greetings from Costa Brava

Monday, November 16, 2009

Growing Garlic In The House






is time balances, financial, social, and management.

The first positive will not be without this or defect must be necessarily negative, but have not achieved the objectives of the crisis situation justifies the result.

regard to social, affects the immediate multiple items (employees, suppliers, customers), the known (competition, external factors, etc.) And strangers (everyone else).

By the first, not having achieved the goals, are aware that their premiums will fall, and enjoy the rewards that under normal circumstances could enjoy, but save the "chair" the smile is wide.

miss providers in the income statement (rather than physical client) to our customers who for various reasons this year have not traveled.

Customers have decided to stay home or travel companies cheaper than ours, becomes part of schedule in making decisions based on the economy or the degree of fucking that the media impose daily.

Competition, as you can imagine has been around, but the largest group is the one who decided to cut prices as a strategy (tough decision, considering it from the supplier, in most cases) and others have flocked punctual, daily trading between clients and suppliers playing to the auction, as is typical of maritime market, and we know a raging river ... ..

While all this happens I beat Burrill, one reads the press, blocs, communities, forums, etc.., We are trying to keep up with the not so "new" technologies and listen to the huge amount of preachers the emergence of 2.0 has brought us.

clamoring All the good news, (was there any time that I join the fun) I apologize for my voice is usually acute and rumbling.

Everybody tells me I have not done, as I behave, and I need to be a business guy with a two point zero, I admit that at first, with the Cluetrain and client background, I was hooked, but reality asserts, has been almost two years, I continue to hear the same voices in this time despite strongly recommend that you have to know or learn to "Play", far from everyday reality more voices rise in pitch, and not even listen to each other. This screaming

as is typical for a well-known commentator on television, they confuse the message, if any.
could give the impression at this stage of post that my tone is negative, pessimistic, quite the contrary, my analysis is simply differential, "while they are all screaming and trumpeting the need for imminent changes" are so busy that customers are neglected tired of knocking on doors, and still think that one thing they have done well, spreading the message, (but was not directed to clients, if not the managers or those who could make decisions) but a very bad, continue with the hearing to the market, bent on proving that their products or services are the best (from their point of view), that's where the possibilities are enlarged and little to tell someone, "that I can serve you" but be surprised, smiles and thanks much someone's attention.

I assure you that my clients are not interested in the least, social media, responsibility, Rois, the CRM, revenue is more if you talk about it, pretend to "that bucking are telling me, "is that people (customers) just want the want.

I have asked my staff not to change your computer by a conversation with a good cup of coffee and a client share this unique moment.

Warm greetings from the Costa Brava.