Some are still going to force the mouth with such product profitability, business profile and business lines and are setting aside a simple but crucial detail: the client. Although I majored in management and administration, I chose specialization in the business was minor in business management, this is marketing, marketing and advertising. I remember the marketing professional response when asked the transcript to the Castilian: "market, which is gerund."
Although several translations of marketing are in line with "market making", "marketing" or "marketing" a few years ago was clearly different functions of a marketing executive and its commercial counterpart.
Yesterday I was at a friend's house, listening to the umpteenth discussion on these concepts. When they went on their marketing 2.0, 3.0, ..., I concluded that the divisions marketing departments are more customers than anything else, rather than them despite its makers and sinks.
Today, managers and functional diagrams of these departments should definitely focus on actions aimed at the king's roost, ie, the customer, so let us mental delivery in another sense, however side, dimensional, modal, virtual or sidereal purporting to be classified by their "accredited" authors (image-gratis.net composition).
Author: Manuel Velasco Carretero (Malaga, Spain). 
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