We are in the planning period for the next season, which in the argot of travel agents is called receptive period recruitment.
Typically in recruitment interviews analyzes the season is coming to an end and negotiated prices for next season, quotas and improvements between the analysis of surveys of perceived quality control and supply, looking for ways to adjust the customer demand and the supply of hotel borrowers.
this year (once again) has shown that pension historic rates divided by seasons, are becoming obsolete, have suffered the "virus cost" to the maximum exponent, every week should rectify the prices offered, because the market expects the last minute offer, regardless of the destination or lodging, you have to review marketing plans and customer loyalty.
Coinciding with all my suppliers, the prices received for the 2011 season and after analyzing the seasons from 2006 to 2010 we observe the exponential decay of customers willing to "subsidize the balance sheets" operations that increase their prices what we call high season (July and August) as increasingly seeing the client rejects this offer and diverts their attention to the months of June and September, saving almost 50% of holiday price.
far is experience the process and decisions should be adapted to demand, as anything, prices for 2011 remain fixed habits of thirty years ago for a future market immediately.
The customer is not the same, or holiday periods are focused in two months, and buying habits are the same as taught by the tour operators, and the client is no longer willing to pay a high price when this can get almost half of adapting their holidays according to the rates.
not learn anything if we fail to understand that the market is the one who decides, and who ultimately decide on a destination that is able to suit your needs, my problem is to convince the supplier that this behavior will affected and who will work to adapt their offerings to the demands.
This is still plagued by "deaf" and "blind" to hear and see perfectly still bent on doing things his "way" out of what customers request and we will, as in Turkey, Croatia, Italy, even Greece have already gotten the message, when we see the outcome, will voices calling on the government sector more investment in promotion, yes prices will continue making up for the high season remains of life, although this does not match the customer.
Best wishes from the Costa Brava
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