Monday, September 21, 2009

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Andan the troubled times in the debate to promote entry of new business models, to push aside that, on the other, those who have key to the safe and empowered.

This is the result of a conversation I had with a businessman in the hospitality industry, those who know me, know that those are I call colloquially my "bream" This is particularly inviting me to coffee sitting on the pool deck as I raised doubts about the new paradigm.

I said, it was curious that he observed the emergence of these gimmicks created to waste time. Extrapolate

entelechies learned about analyzing statistics about visits to pages called "bystanders" who every time they click costs money and ended up not buying anything.

Based on this and something else is article discussing the other day focusing on what the network means and using Twitter from your point of view.

In Twitter, communities, blogs we constantly see the preachers, and converts this fundamentalist religion, convinced that salvation comes by being connected, the key of the box, (he referred to his species) do not know what is Twitter, nor Facebook, etc., (points), correct, if we know that exists, as used, how much, in my decision-making structure, the approach is as follows: make more money?, "more customers? the short-term answer is no, then ... ...

still in his statements, (the damn this day) it is curious that those who "truite" or spend the day writing in diaries (blogs) are often not decide on business, when you ask them (to the decision makers), the overwhelming response is "I have no time" to tell me I had a coffee, waiting in a room that the plane leaves late, or spend the day Read what others are forwarded to the lack of imagination or need to communicate something that interests others, that should not interest anyone.

I said, say the markets are conversations, answered in full agreement, but also understand that my market the only thing that I can talk about is what you need and provide the best price, otherwise the conversation by the market and is looking for short, does this has changed?, I guess not the end, but perhaps in the form (mumble softly, crap).

few disruptions in their Twitter account (one of those who look and do not write anything) I said, I met with any clients, most are competitors, or people from other sectors, which I respect very much but not I am interested in your recommendations, photos, or particular wars.

The sector of my writing there, always talking about the same, competition, pricing, customers, deals, profitability, but among them (workers) make an excuse at the end of the speech that speak to the market, and a ham.

not believe in the way that these new generations have chosen to push and displace the old, as a natural method of replacement in the corporation is the most correct, is being done from the podium of the charge and not the conviction, calling for a change with the simple explanation " you carry too much time there, "my turn now.

that society has changed is evident, but the value of effort and struggle to demonstrate the capabilities remains.

Society still lives immersed in the test parameters and error, you first have to demonstrate the capabilities and confidence, may have the opportunity to prove it, but as they say "we have gigs, the price of effort still there despite living in the age of all-inclusive or free.

I said, look it is difficult to demonstrate new technology return on investment, or more quantum statistics of cash on hand, and that makes it very difficult that we decided to understand the paradigm shift course the evangelists preach. Anecdotally

tells me the other day in a group meeting in which chairs the council, before the exposure of a director, (laptop in hand, I-sets, blackberry etc.) Gave us a beating figures and statistics to bore a saint, at the end, I asked if I could answer three questions (first) how many customers we have grown over the period (second) as we increased the ratio of gross income (third) as his department costs us.

In response to the first, the market is in crisis and have been minimized to lower prices based on the setback in the loss of customers.

In the second, we have lost points in the ratio because the offers were loaded margins.

And the third was the only close to reality the figure was concrete, net revenue costs, the result is negative.

After a brief silence, I said, I have these young men to open oil gap in the companies, to which I replied that he had clear what were the new technologies, markets, and employees who wanted to open up space in your company, with a sentence

"If any real work to come, show that is capable of and to stop being so stupid technology in the workplace, respect his free time is devoted to freefalling, it's your choice, but not with my money. "

The truth is that sometimes it gets on my nerves and send him to hell, but there are days like this afternoon that makes you think about how it looks from the chair that holds the key to the box hanging from the back.

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